Open non-stop from breakfast to post-dinner, the restaurant VyTa Convent Garden hits London bearing the signature of CollidanielArchitetto. It is the first restaurant and cocktail bar at international level by VyTA. The project, promoted by renowned entrepreneur Nicolò Marzotto, co-owner of Santa Margherita Wine group and owner of Vyta, squares up to the challenge of promoting a new style of fine food, which fuses Italian gourmet cuisine with contemporary design.

Located in the East tower of Covent Garden market, a famous listed building grade II monument and heart of swinging London in the 1960s, VyTA is part of a broader redevelopment program that has transformed the neighborhood from a tourist destination into a lively, upbeat corner of ​​the city. The vibrant and creative square looks to the future and attracts a cosmopolitan audience in search of exclusive experiences.


Wooden walls and lacquered surfaces, inlays and friezes, glass and precious metals shape glamorous spaces wholeheartedly express an unconventional Italian style. The interior design draws heavily on the Italian architectural culture of the Sixties, from which it takes its refinement of the construction and decorative details, the conception of the space as a living set, and the cocktail of elegance and irony in its geometric stylisations.

“VyTA Covent Garden is a wonderland of colours and shapes, designed to surprise, celebrate and entertain people who’s looking for a world of pleasure and emotions!” –Daniela Colli, founder.

Organised on three floors, with a large outdoor area overlooking the square and two terraces on the upper floor that serve as lounge bars, VyTA Covent Garden presents quintessentially elegant and sophisticated environments. 

Photos: Matteo Piazza