Ultimate Provence

Ultimate Provence, part of the recently formed Provence Rose Group, officially opened their new 70 hectare estate, hotel, and visitor center on 30 May in La Garde Freinet, part of France’s Cote de Provence region. Humbert & Poyet designed a contemporary decor for Ultimate Provence, a new wine estate. Their motto: Where refinement meets urban design.

The hotel

Surrounded by the incomparable Provencal landscape, the Ultimate Provence Hotel is an invitation to stop time and savor the present moment. The hotel’s distinctly contemporary setting is enhanced by tastefully decorated rooms, some of them overlooking the vineyards, others with a view of the pool, or the UP Square. The hotel is comprised of 18 rooms, 5 guest rooms, 6 studios and 5 apartments, available as family units (up to 4 people). The estate has an large outdoor swimming pool.

The development of the estate was entrusted to Monaco-based interior architecture firm Humbert & Poyet, with the mission to create an intimate, urban setting that overturns the traditional design codes of a wine estate.

The creative duo respected the requirements inherent to a working winery while combining functionality and aesthetics. The combination of raw and contemporary materials such as concrete, with elements more noble like aged oak, marble, brass and leather, gave a unique character to this new establishment, an unexpected experience of Provence.

Humbert & Poyet

Emil Humbert and Christophe Poyet, two architects, both design and fashion enthusiasts, merged their skills and created Humbert & Poyet in 2008, an interior architecture firm specialized in hospitality and residential.

The firm is based in Monaco creating elegant and bold interiors using the best materials around the world. Their recent projects include the Beefbar Paris whose interior merges the Art Nouveau and Art Deco movements creating an embellished and impressive atmosphere. Humbert & Poyet also designed the Aquazzura Soho boutique in New York filled with striking graphics and enchanting décor.

Photos: Francis Amiand