To celebrate its twenty-five anniversary, Tubes, the Italian design radiator specialist, is sharing its story and its values with the world. All the ingredients for the success of the brand like attachment to the local territory, international approach, technology, tradition, art and architecture are put in the limelight.
Integration of traditional craftsmanship and modern technology and design are key values to the family company in Resana where to entire production is located. Or as they put it themselves:
“While technology and innovation form the throbbing heart of Tubes, human intervention is what makes the difference.”
Strict attention to quality standards is kept throughout every step of the manufacturing. The painstaking care for details ranks Tubes products among the highest levels of excellence.
The manufacturing process and the people involved in it were photographed and filmed for the occasion by photographer and artist Gianluca Vassallo. He focused on the particular human side that the brand embraces, in its conviction that the passion and know-how of expert hands contribute towards creating a distinctive and unique brand in its sector.
In the Murano Gallery LUab 4.0, on the Murano island, set up over a former furnace, Tubes demonstrated the seamless co-existence of their design with the characteristic architecture. The exposed brickwork, a vertical garden, and the wooden flooring obtained from old Venetian water-wooden stakes distinguish the place for research and experimentation. Through the encounter of four members, Francesco Scarpa, Ivano Seno, Andrea Perotta and Master glass-blower and designer Fabio Fornasier, color rooms and living areas have been brought back to life after careful restoration work. Tubes was partner in this project, and presented some of the most famous radiators, giving a total new meaning to the word radiator.
Tubes, partner in the project, is present with some of the most famous radiators in its collection designed by Ludovica+Roberto Palomba, Antonia Astori and Nicola De Ponti, Matteo Fiorini and Satyendra Pakhalé