Greeting different needs and changing functions of the space, Entropia is designed by Ofist a global design studio from Istanbul, Turkey. Hosting under the roof the three luxury watch brands Cartier, Panerai and IWC, Entropia is located at St. Regis Hotel Nişantaşı, Istanbul.

In a world where a watch for checking the time is so from the passed, timepieces are more valuable than ever before. Exclusive pieces are as accessories and jewels, they are still vibrant, creating their own communities, gathering their own crowds with similar interests and tastes. 

Entropia is designed to be an exclusive lounge, to be a meeting point for a self proclaimed exquisite crowd. A gathering spot in a new era where the watches are no longer sold in horology boutiques. A place to experience something different at every visit.

The interiors are designed as a blend of Art Deco timelessness and the French elegance. Classic materials like brass, marble, walnut wood, wallpapers, mirrors, fabrics and handmade ceramic tiles are used, familiar to this distinguished world.

Mixing haute horology with art and design, Entropia has three main spaces; a meeting room enclosed by an elegant library, a more cosy lounge area called as Da Vinci Room and a Collectors’ Room for VIP gatherings. Entropia has become a place where time stops, for a time like never before and an experience you’ll never ever have again.
Photography: Ali Bekman