The Stratford London

The Stratford Hotel is located within the ambitious new East London skyscraper pioneered by Harry Handelsman, founder of Chiltern Firehouse and the restored St Pancras Hotel. The spectacular double-cantilevered 42-storey building is designed by Skidmore, Owings & Merrill (SOM) and situated in the upcoming cultural hub of Queen Elizabeth Olympic Park, East London.

Space Copenhagen

Space Copenhagen has created the interior design concept for the building’s lobby, hotel guestrooms, mezzanine, the ground floor Stratford Brasserie, as well as 7th floor restaurant, Allegra. The public areas each have distinctive design characteristics but overall seek to interweave, allowing visitors to move seamlessly between the spaces. Gently textured plastered walls, natural oak in earthy tones, warm metals and natural stones framed by a polished and dark pigmented concrete floor, serve to softly contrast the strong modern structure of the tower itself.

Concept

With 145 guestrooms and suites, The Stratford combines high-class design, hospitality and culture. The concept celebrates timeless glamour, future cityscapes and the notion of long-term residents of 1950s New York’s legendary Chelsea hotel. Space Copenhagen has created the interior design concept for the building’s lobby, hotel guestrooms, mezzanine, the ground floor Stratford Brasserie, as well as 7th floor restaurant, Allegra. The public areas each have distinctive design characteristics but overall seek to interweave, allowing visitors to move seamlessly between the spaces.

Space Copenhagen’s Signe Bindslev Henriksen and Peter Bundgaard Rützou commented:

“We were fascinated by the location and having the opportunity to be a part of creating a future identity for Stratford.

We could not wait to spend a whole day at the Stratford starting with drinks around the fireplace in the lobby, ascending the staircase into the mezzanine club for intimate conversation and a light snack and completing the evening by dining at Allegra.Harry is incredibly inspiring and energetic, fuelled by vision and capable of mobilising his desire to go there.From start to finish, Harry’s proportionate combination of good sense and curiosity has been as stimulating as it has been instrumental for the many conversations that are paramount when venturing into a concept like this.”