Overcoming figurative decoration to become a design tool for architects and interior designers, a means for constructing a new language of refined textures, sophisticated patterns and exclusive surfaces.

We aim to redesign the very idea of mosaic for contemporary use, creating products and solutions that not only meet the formal demands of architectural projects but also deliver outstanding, certified performances, able to last over time.

FULL PRODUCTION IS PUBLISHED IN OBJEKT©INTERNATIONAL ISSUE 83

Mosaico+ 

A new Mosaico+ was born from the tenth anniversary celebrations, with a new logo, a new strategy and a new management, and above all a new approach to the very concept of coverings.

This was a major transformation, in fact, a genuine revolution that resulted in a well-structured, exclusive, top-quality offering able to integrate on surfaces to supreme effect, to generate new urban scenarios.

“Shaping mosaic” is the new pay-off with which Mosaico+ aims to redesign the very idea of mosaic for contemporary use, creating products and solutions that not only meet the formal demands of architectural projects but also deliver outstanding, certified performances, able to last over time.

 

Interior design vs. product

So no longer just a product but rather a new interior design brand, superseding a merely decorative role, able to respond to the project’s needs, support its specific identity, enhance the essence of materials, and also highlight original combinations, harmonious integrations and dynamic overlappings.

Colors and tactile surfaces were the key features of the first collections of the new Mosaico+, to be presented at the upcoming Cersaie in Bologna, and they reflected the road followed, mark out a path for the future and describe the company’s new approach.

No longer just decorative modules and the creation of figurative elements but rather 10 color samples, with the material itself and its infinite vibrations of light fulfilling the decorative role.

Stefano Nencioni

The company’s fresh start involved new people and professionalisms to promote and manage change, just like Stefano Nencioni, assigned the dual role of Marketing Manager and Sales Manager. His experience with other ceramic covering industry

firms, with a close focus on the role of architecture, has given him a fascination with the cross contamination of materials and surfaces, an eagerness to support a change in direction and a complete repositioning of the brand, and the ability to establish a relationship of mutual trust with all supply chain members.

FULL PRODUCTION IS PUBLISHED IN OBJEKT©INTERNATIONAL ISSUE 83