Mission China for Made in Italy design: the 4th edition of the Salone del Mobile, Milano Shanghai.

Salone del Mobile- Milano, Shanghai

The Salone del Mobile, Milano is back in Shanghai for the fourth time. From Wednesday 20th to Friday 22nd November at the SEC – Shanghai Exhibition Center, 127 carefully selected brands will bolster the cultural and commercial ties between Italy and China, showcasing the very best of Made in Italy furnishing. Products in which creativity and invitation meld with quality and craftsmanship, testament to the fact that all-Italian style and “savoir-faire” are acknowledged benchmarks the world over. This exceptional clutch of companies – amplified by 25 new brands, will be ranged over an overall 8,000 net square meters of exhibition space – showcasing the value of a sector capable of tackling international market challenges head on, and those presented by China in particular, to the more than 20,000 extremely high profile expected visitors.

Strategic International Event

Claudio Luti, President of the Salone del Mobile had this to say: “The Salone del Mobile, Milano Shanghai is a strategic international event in which we continue to believe and which excites us just as much as the very first edition, because of the key role it is assuming in this part of the world as a unique and distinctive platform for Made in Italy.

Over the last four years, we have invested in and worked on involving a large number of brands capable not just of best representing the quality, creativity, innovation and research underpinning our manufacturing, but also of rendering something extra – our vision, our lifestyle.

We’ve been successful. I am convinced that this edition will achieve the objectives demanded by a rapidly expanding market that has high expectations of us, and which recognizes precisely the design, experimental and productive savoir-faire that makes Made in Italy famous all over the world.”