After closing for six months to undergo a complete renovation, the former NH Carlton Amsterdam radiates with splendor as the new premium NH Collection Amsterdam Flower Market


It marked the fifth member of its premium NH Collection brand in the Netherlands. The 233 rooms of the 4-star superior hotel are situated in a distinctive building from the 1920s and located in the historic city center of Amsterdam. The Spanish interior and architecture studio TBC Interiorismo collaborated for the ninth time with NH Hotel Group after creating the interior of NH Collection Berlin Friedrichstraße and NH Collection Gran Via in Madrid, and there are more interior design projects in the pipeline: For example, NH Collection München Bavaria, which will open in August 2019.

Carlton to Flower Market

“NH Carlton Amsterdam was a well-known hotel with a rich history dating back to the Olympic Games in 1928.

We decided that this unique hotel would be the perfect addition to the NH Collection properties in Amsterdam after an extensive renovation”, says Maarten Markus, Managing Director Northern Europe of NH Hotel Group.

“NH Collection Amsterdam Flower Market is a fascinating building, located between canals and plazas, right next to the Flower Market. With its signature elegant yet contemporary touch it will continue to attract business travelers as well as leisure guests that look for the extraordinary NH Collection experience”,adds Markus.

Isasa Design

The interior design is inspired by the industrial and cosmopolitan atmosphere of the city, its lively Flower Market and the colorful flower fields outside of Amsterdam. Madrid-based interior designer Mercedes Isasa from TBC Interiorismo, an experienced NH Collection brand designer, explains the conceptualization process: “The design brings the city inside the hotel, starting off the nearby floral atmosphere that invades all public areas.

We use textures and materials with big scale floral printings, to magnify reality, creating interesting design elements.

Moreover, we make use of Moooi’s design, a Dutch landmark firm in contemporary design, whose products are exhibited in every design forum worldwide. An example is the flowery mural behind the reception. The tapestry is a design of Marcel Wanders, cofounder of the firm with Casper Vissers, and has given a new twist on the traditional Dutch still life flower paintings.”