The Hour Glass
JoAnn Tan Studio rejuvenated the interior section of Malmaison Singapore by The Hour Glass for the 40th Anniversary collection of limited-edition time-pieces and specially commissioned artworks by leading international artists and designers in November 2019.
An immersive environment was created for the special collection of limited-edition time pieces, and commissioned artworks for the exhibition Then Now Beyond.
JoAnn Tan Studio
JoAnn Tan Studio, specializing in window display, installations, scenography and set design, reimagined the flagship store by incorporating new elements that complement the existing signature style of Malmaison. The redesign orientated on the concept of space, with influences from Stanley Kubrick’s iconic set of ‘2001: A Space Odyssey’ where antiquity is fused with futuristic design. Materials including brushed aluminum and brass have been used to hint at the silent elegance of space craft while more organic materials like sand and glitter allude to the textures of the surfaces of planets, with light romanticizing the presence of stars.
Then Now Beyond
“The Hour Glass is a beacon of elegance and style in Asia. One of my favorite childhood memories from Singapore, includes visiting one of The Hour Glass boutiques with my Dad for the purchase of a Cartier watch. Time is definitely the key concept behind our design. We have chosen to present time as the movement of planets because the rotation of the universe is fundamental to our perception of time. For both these reasons it has been both an honor and a delight to work on this project,” says JoAnn Tan, Creative Director and Co-Founder of JoAnn Tan Studio.
Then Now Beyond was project managed by leading Art & Design Advisory firm, The Artling.