Every spring the Italian city of Milan is almost entirely defined by design. From literally all over the world interior designers, architects, trend-watchers, journalists and other self-respecting interior specialists come flocking to the event, like the proverbial bees to honey.
This is the time of the Salone del Mobile in Milan, an unrivalled phenomenon in the world of interior design, architecture and everything connected with them. It is a celebration that sends the whole city reeling, causes hotel prices at least to treble, and gives taxi drivers the financial time of their life. It is, after all, more than a furniture fair. It is an explosion of creativity, orchestrated by the Federlegno Arredo.
Just outside the city are the Rho Milano fairgrounds, with vast halls which are transformed in next to no time into a virtual paradise of interior design gems. Entire apartments are constructed there, to present the latest creations in fitting surroundings. This goes beyond decoration: it is serious stuff and intelligent design with vision.
However, the celebration is not limited to the huge Rho complex: absolutely not. It charges, full speed ahead, throughout the city itself. Every available square inch seems to be put to good use by designers, manufacturers and artists wishing to get their ‘piece of pie’ at this global design tombola. In addition, there are at least ten parties every evening, all week – any excuse for a party! And a good reflection of the overabundance of creativity that prevails.
Needless to say, OBJEKT©International and OBJEKT©Asia/China (launched in Beijing this January) were there: from the official gala dinner organized by Federlegno Arredo, to the smaller parties throughout the city and, of course, at the Salone itself, which this year centered around Euroluce.
Art has always been an integral part of OBJEKT©International. And with the burgeoning Asian art market, Hong Kong has rapidly prospered to become a focal point in the art world. OBJEKT©International and OBJEKT©Asia participated at the annual festive event of Art Basel Hong Kong.