The latest Gaggenau flagship showroom opened its doors in the iconic Merchandise Mart, one of Chicago’s premier international business locations and a historic landmark within the cityscape.
The design by architects einszu33 draws inspiration from Mies van der Rohe’s architectural philosophy, with free flowing spaces created amidst structural order. Van der Rohe’s principles are reflected in an open plan design that acts as a framework for dedicated areas where cultural events like wine tastings, culinary evenings or professional training sessions can be held.
The new space offers an extraordinary blueprint for a showroom, its 6 metre ceiling height creating a cube-like dynamic with a 3D feel. Natural light flows into the showroom through a vast expanse of glass that forms one entire wall of the space, overlooking the panorama of the Chicago River beyond. It provides the perfect setting for presenting the latest Gaggenau appliances.