February, Paris, France, 2019.
Gaggenau, the luxury brand for professional-grade home appliances, introduced its new initiative, ‘Respected by Gaggenau’, during the inaugural ‘The World Restaurant Awards’. The prestigious night of sophistication and culinary excellence took place at the Palais Brongniart in Paris and was attended by over 600 industry luminaries, including Michelin-starred chefs, leading restaurateurs and global VIPs.
The World Restaurant Awards comprised of 18 categories, divided into 12 ‘Big Plates’ and 6 ‘Small Plates’. The nomination process was undertaken by an esteemed judging panel of world-famous chefs including Elena Arzak, Massimo Bottura, David Chang, Hélène Darroze, Daniel Humm, Dan Barber, René Redzepi, Ana Roš and Yotam Ottolenghi, alongside a respected line-up of culinary media and influencers.
Before the awards show, Gaggenau unveiled a dramatic 10 by 6 meter interactive installation that reflected the brand’s heritage and introduced the ‘Respected by Gaggenau’ initiative.
This represented Gaggenau’s support of the producers and craftspeople who retain skilled techniques and traditional methods to achieve a superior product. The installation was inspired by the traditional market plaza – a pillar of social life, the soul of a town and the heart of culinary culture. The design concept was co-developed with the brand agency Lime Creative and the Munich architect’s office 1zu33, who brought the installation to life. The iconic Gaggenau ‘cuckoo clock’ served as an impressive backdrop for the plaza whilst imposing 10 metre tall trees, typical of Germany’s Black Forest region where the company was founded in 1683, adorned the perimeter.