Fred Perry

British architecture practice BuckleyGrayYeoman has completed the new North American flagship store for Fred Perry founded by the eponymous Wimbledon tennis triple-champion in 1952.

The 700sqft space has transformed the ground floor shop front of a historic building on Broome Street in Lower Manhattan, used for the past 35 years as an antiques dealership.

BuckleyGrayYeoman

The store will become Fred Perry’s North American outpost and marks a ten-year design-collaboration between BuckleyGrayYeoman architects and the high-end British brand. Together, both firms have completed stores in Stockholm, Seoul, Munich and Bangkok, and the retailer’s own head offices in London’s Mount Pleasant in 2017.

Amr Assaad, Director at BuckleyGrayYeoman said:

“The Fred Perry brand is part of the UK’s international sporting and cultural heritage. It has been fantastic to work on a project which fuses this contemporary British narrative with the iconic culture of New York City.The result is a space of confidence and character which highlights the brand’s culture and style and thoughtfully retains and reflects the history of the building.” 

Signs of history

BuckleyGrayYeoman’s approach celebrates the history of the existing building by exposing original features and modifications, leaving the layers of occupation visible, such as the exposed mosaic tiled flooring, and working them into the unique character of the space created for Fred Perry.

Reclaimed timber display units have been selected to allow the retailer to as flexible as possible. Bespoke furniture allows the brand the opportunity to reinterpret the layout to suit the display of different collections, as well as to host one-off events.