A new Ferrari Store has opened on Via Berchet, 2 in the very centre of Milan. The new 750 square metre space treats visitors to a completely immersive experience of the Ferrari legend. With four F1 simulators, interactive video walls and numerous multisensory positions, the Store was conceived not merely as a shopping destination but also as an entertainment venue.

Located in the historic Palazzo Ricordi, just a few metres from Piazza del Duomo, the Store was designed by architect Massimo Iosa Ghini and extends over three levels.