It is said that black swans are rare. This is no longer the case in Beijing, even though they are sweetmeats: the recently opened “Black Swan” patisserie offers bakery goods made to the highest standards. These are displayed in an interior inspired by a snowy winter landscape – with contrast-rich lighting created by ERCO Optec spotlights.

Black Swan is the new luxury brand of Holiland, a chain of bakery stores in China. The first branch recently opened in Beijing. The retail outlet mainly offers exclusive bakery goods culminating in multilevel wedding cakes.

The Black Swan brand surprises with a rather poetic corporate design. The logo consists of two black swans on a white background, and both the motif and black-and-white look can be found throughout the store design. A photo of two black swans in a snowy landscape with a sweeping branch and dark lake is depicted across the area of two walls, and its reduced composition is reminiscent of traditional Chinese landscape painting that mainly aims to catch moods and inspire a sense of contemplation in the viewer. The walls, floor, ceiling and furniture are also either black or white, and the theme of a swan even decorates furnishings and fitments such as the cake forks.