Dolce&Gabbana inaugurated its first boutique at Via Montenapoleone, 4, Milan on the corner with the historic Via Baguttino, designed by Gwenael Nicolas, Curiosity. The first store at the world famous shopping street was designed to connect the different personalities and spirit of Dolce&Gabbana, from past to future.
The space represents a dialog between two worlds: the energy of the Baroque and the clarity of Modernism. Much like what happens in a modern art gallery, the soft yet extraordinary mood of the ambiance reawakens a sense of discovery and renewed curiosity.
The store, with large windows on both sides and a double entrance, covers a surface area of 1,600 square meters and is on three levels.
Gwenael Nicolas was asked to interpret the different souls of Dolce&Gabbana and to bring them to life with technological and creative spirit in one of the most prestigious 19th century aristocratic palazzos of Milan. The space blends baroque style and the sleek simplicity of modernism: this contrast becomes the ideal scenario for appreciating the sophistication of each garment and accessory on display.