Architecture by Gamfratesi, styling by Celine Parmentier
‘Laboratory’ is the theme of the Dedon booth at 2019 edition of Salone Internazionale del Mobile. Céline Parmentier, who has designed exhibits for Dedon in the past and who worked for many years as an architect for Philippe Starck, has developed the styling concept. The theme fits perfectly with the current “500 years of Leonardo Da Vinci” celebrations in Milano.
The architectural concept is the “farm house” that Dedon developed together with the Danish- Italian designer-duo GamFratesi.
In Milano 2019, Dedon was present both in the farm house and absorbed by the surrounding landscape. Our laboratory is a place to study nature, get inspired and create. Plants and animals, rendered in artful illustrations, from the microscopic to the massive, are our infinite source of imagination and creation.
Dedon presented previews of three important new collections: Rilly by GamFratesi. This is a full collection characterized by its friendly shapes, distinctive faceting and a graphic vertical weave. Signature pieces include a canopied double daybed that creates an island of subtle shading. Sealine by Jean-Marie Massaud is an easy-chic lounge collection suitable to any season or latitude. It combines a premium-teak structure with a weave of maritime rope or extra-wide Dedon fiber. Mbarq by designed Sebastian Herkner and is a colorful and cozy modular collection with its deep seating and extra high backs. It envelops users in privacy and protective comfort while giving structure to open spaces.