David Thulstrup has designed four installations for Poliform Lab, a creative hub dedicated exclusively to the company’s entire communications activity. 

Four studies that, as part of the experimentation process for the company’s brand experience, showcase Poliform’s furnishings and style with original combinations of materials and colors. 

Curiosity and Creativity

Beyond the glass walls, each design resembles a contemporary diorama that will stimulate the visitor’s curiosity and creativity.

“Poliform Lab is conceived as an idea center and a window into the world of Poliform so I wanted to use the glass spaces within the showroom to show the furniture range in a new light, staged around four evocative themes”,

said David Thulstrup, principal of the Copenhagen-based Studio David Thulstrup.

Playful Color

He wanted to shake it up by showcasing Poliform out of the usual context, introducing more playful color and fabric combinations and reconfiguring the spaces. “I wanted to think outside the box to make people more aware of what’s inside the glass boxes”, he commented.

“While upholding the openness and transparency I wanted visitors to feel they are entering a space that feels removed from its surroundings and to provoke curiosity about what’s inside”, said Thulstrup.