BuckleyGrayYeoman has completed Fred Perry’s new shop and gallery at 9 Henrietta Street, Covent Garden, London England. The 2,000 sq ft shop is the latest in a series designed by BuckleyGrayYeoman in a long-running collaboration with Fred Perry.

9 Henrietta Street will showcase Fred Perry’s Authentic Collections for men and women alongside the Fred Perry Reissues collection of classic garments inspired by the company’s archive. The shop has been designed to allow Fred Perry’s new home to be as flexible as possible, giving the brand the opportunity to reinterpret the layout to suit the display of different collections, as well as to host one-off events on the shopfloor.