An artistic chameleon paid colorful homage to nhow hotel, Amsterdam RAI, in the canals of the city. The 8- meter long embodiment of the nhow-brand made a three-day tour.

nhow Hotel

In a comment on the special occasion, nhow hotel stated: “Every nhow hotel is inspiring, surprising and adapts to its surroundings like a chameleon. That is why a colorful, 8-meter-long chameleon during a three-day canal tour conducted by the unique brand ambassador called ‘Patch’, passed by Amsterdam hotspots such as the Hortus Botanicus, the Royal Palace and Artis. With its appearance, the chameleon represented the brand values: self-discovery, change and creativity. This performance was a unique way to draw attention to the recently opened nhow Amsterdam RAI.


Patch, the chameleon is a wonderful sight on the Amsterdam canals, but he’s more than just a treat for the eyes: he could also be a ticket for a free stay at nhow Amsterdam RAI. By sharing photos of – and with – the chameleon on Instagram and Facebook with #CHANGEnhow people had the chance to win prizes.

On the 10th of January 2020, nhow Amsterdam RAI opened its doors as the new social and multicultural hub of Amsterdam. General Manager Hermann Spatt: “The hotel was an instant hit. Not very surprising: like the city, our hotel is a bubbly melting pot of creativity, surprise and wonder”.”