The Italian brand plaid once again a leading role in this year’s Milan Design Week, in the White in the City project, with the striking installation “Marie Claire Maison White Luxury”, designed by Studio Marco Piva and on show in the prestige location of the Pinacoteca di Brera.
White in the City will involve a variety of locations on an itinerary that will express “whiteness” in all its many chromatic and symbolic aspects. Historically, white was a symbol of wellbeing, sustainability and serenity, not a starting-point but a goal, affecting all design disciplines from architecture to the visual arts and from product design to fashion.
The use of white in all its facets will involve intangible or tangible manifestations that pervadethe visitor’s senses. These impressions will also be conveyed using mosaics, with the aid of the updated range of Mosaico+ 10×10 mm chip tiles and the Pulsar collection by Giugiaro Design.