New headquarters in Clerkenwell designed by BuckleyGrayYeoman unites all of Fred Perry’s Back-of-house functions on to one site to create a new space for clients and friends to experience the Fred Perry Brand.
BuckleyGrayYeoman has completed a new headquarters building for Fred Perry, the iconic sportswear and street fashion brand founded by Wimbledon triple-champion Perry in 1952. The 17,500 sq ft HQ will provide impressive surroundings for clients and buyers by bringing together a suite of showrooms, meeting rooms, an archive, gallery and event space which reflects the brands’ philosophy.
The showrooms have been designed to allow Fred Perry’s new home to be as flexible as possible. Bespoke furniture allows the brand the opportunity to reinterpret the layout to suit the display of different collections, as well as to host one-off events.